Why Beauty, Wellness, and Longevity?
The Beauty, Wellness, and Longevity sectors offer resilient, long-term growth. Consumer demand for self-care and health remains strong across cycles, creating stable and scalable opportunities.
While the drivers are structural, the competitive landscape is highly dynamic. E-commerce and social commerce have reshaped go-to-market strategies, while lab-born ingredients and trends like farm-to-face formulations fuel continuous innovation.
Digital marketing and AI-driven data capabilities are now essential. Brands that leverage these tools to enhance consumer experience, optimise pricing, and predict demand can build strong margins and lasting market leadership.
Premiumisation and brand loyalty drive value. Consumers invest in trusted brands and effective products, often making beauty and wellness purchases a priority. This supports stable revenues, high margins, and attractive investment opportunities.
Investment Criteria
Areas We Invest In
We are a trusted partner for founders and leaders, offering operating expertise, industry knowledge and strong relationships to accelerate growth and to unlock opportunities. Our influential network and unique experience build trust with owners, stakeholders, and collaborators.
Strong USP
Unique brand with a differentiated offering.
Omnichannel
Adaptable to e-commerce and DTC models while maintaining a retail presence.
Scalable
Proven concept with demonstrated ability to scale.
Brand Equity
Trusted brands with high equity that enables pricing power.
Profitability
Strong underlying gross margins with a clear pathway to sustainable profit.
Farm to Face
Farm to face philosophy means skin care products which use clean ingredients, are good for the planet as well as good for the skin. Brands that use ingredients which are sustainably grown and harvested, minimising environmental impact and with proven efficacy and results.
Beauty Tech
Beauty Tech is a fast-developing trend encompassing beauty devices, wearable technologies and AI and AR-powered virtual try-on technologies and diagnostics, that enhance both the users experience as well as the product efficacy.
Lab Born Science
Lab born science is the answer for an ever more, highly demanding consumer with products that are formulated with the latest scientific breakthroughs to enhance efficacy. Claims are backed by real science and clinical studies.
Inside-Out Wellness
Inside out wellness is all about enhancing yourself from the inside to be better on the outside, this includes ingestible supplements which are formulated to benefit the skin, nails or hair of a person.
Sustainable Beauty
Consumers today are demanding highly differentiated products that combine sustainability with efficacy.
Longevity
Living longer calls for better scientific solutions to improve quality of life. This includes tools to measure biological vs. chronological age and products to enhance well-being.
Our Strategy
We partner with visionary founders and management teams who have a proven ability to develop innovative products and experiences.
Partnership
Our unparalleled network, operating pedigree and strategic partnerships benefit our portfolio of brands across geographies and categories.
Ecosystem
We focus on exponential growth by investing into digital channels, product extensions and geographic expansion.
Growth
We are pragmatic and authentic in our commitment to purposeful business. We drive growth and unlock value by supporting businesses at every stage of their sustainability journey.