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Aurea is a specialist private equity firm focused on Beauty, Wellness and Longevity

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The Auréa Edge

Auréa creates value through its unique combination of industry experience, operational expertise and an extensive network of influential industry relationships.

Our portfolio companies benefit from an unparalleled ecosystem of strategic partners, top-tier investors and an established advisory committee.

Our Portfolio

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Scandinavian Biolabs

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Herbivore Botanicals

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The Body Shop

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DCYPHER

Zenagen+Actiiv

NRI

Adding Value

We scale brands by optimising distribution channels, leveraging insights and driving AI-powered product innovation. Our global network accelerates expansion, while our expertise in operations and supply chain ensures profitable and sustainable growth.

1

Brand Scaling

Specialists in beauty, wellness and longevity with experience in scaling high-growth consumer brands which leverage a data-driven, omni-channel approach

2

Digital Commerce

Enabling growth through creating and supporting go-to-market digital strategies focusing on DTC, marketplaces, and social commerce

3

Insights

Combining extensive industry experience and data driven analysis leading to highly optimised go-to-market strategies

4

Global Expansion

Leveraging our strategic partner network to help brands rapidly expand into new markets

5

Operational Capabilities

Leveraging our deep expertise in production, supply chain, and logistics to optimise and scale operational capabilities

6

Product Innovation

Support brands in gaining market share through product innovation informed by AI analysis of consumer trends

What We Look For

Auréa invests in high-potential disruptive players as well as established brands that align with emerging consumer trends and offer a distinct value proposition. We look for three key attributes:

Productive Women

Strong Founder and Story

We partner with founders and management teams who have a clear vision, authentic leadership and an unwavering commitment to scale their ambition.

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Product Efficacy 

We prioritise product efficacy as a core differentiator, evidenced by consumer reviews, market research, focus groups, and clinical trials.

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Core Differentiation

We invest in companies with products and a story which stand out from their competitors.

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CLIENTS SAY

AI Transformations, Success Stories

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Ron Joileen

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Katya Deer

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Richard Sophie

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Contact us to learn more

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