Press Release - Auréa Group appoints Aparna Aiyar as Partner

The Auréa Group (“Auréa”), a specialist private equity firm focused on Beauty, Wellness and Longevity, has appointed Aparna Aiyar as Partner, strengthening the Group’s leadership and expertise in the consumer sector.

Aparna will be based in London and will work closely with founders Mike Jatania and Paul Raphael on deal origination, portfolio governance and value creation.

Aparna has over 15 years’ experience across the US and Europe investing in consumer brands and technology platforms. Most recently she was a Managing Director at Goldman Sachs’ Growth Equity platform, where she led investments in high-growth software and consumer technology companies in EMEA.

Prior to Goldman Sachs, Aparna had spent four years with General Atlantic, leading investments in various high-profile consumer brands and platforms including Depop, Zimmermann and SÉZANE. Previously, Aparna held investment and M&A roles with TSG Consumer Partners and UBS.

Aparna holds an MBA from Harvard Business School and a BA from the University of Chicago.

Paul Raphael, co-founder and Partner of Auréa Group said: “We are delighted to welcome Aparna to Auréa. Her sector experience and deep knowledge of investing in consumer brands and technology platforms will be instrumental in scaling our portfolio of investments and identifying high-potential new origination opportunities.”

Aparna Aiyar, Partner Auréa Group, added: “I have spent my career investing in consumer businesses, with a longstanding passion for beauty, wellness and longevity. Auréa’s track record and deeply operational approach stand out, and I am excited to partner with Mike, Paul and the team to shape and scale exceptional businesses in this space.”