Persimmon Life offers at-home injectable treatments via a proprietary digital platform and nurse network—bringing medical aesthetics directly to consumers nationwide. Investment will support geographic expansion and open up new distribution opportunities for existing portfolio brands Follows Auréa’s acquisition of The Body Shop in 2024 and reflects its strategy to back high-potential businesses in beauty, wellness, and longevity.

NRI’s cutting-edge plant-based solutions align with the rising demand in the prestige haircare market, complementing Auréa’s expanding portfolio of beauty brands, which includes The Body Shop. This marks Auréa’s second investment in haircare, alongside Scandinavian Biolabs, and its second US-based brand.